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1.
ACM Web Conference 2023 - Companion of the World Wide Web Conference, WWW 2023 ; : 1004-1013, 2023.
Article in English | Scopus | ID: covidwho-20233356

ABSTRACT

Humor is a cognitive construct that predominantly evokes the feeling of mirth. During the COVID-19 pandemic, the situations that arouse out of the pandemic were so incongruous to the world we knew that even factual statements often had a humorous reaction. In this paper, we present a dataset of 2510 samples hand-annotated with labels such as humor style, type, theme, target and stereotypes formed or exploited while creating the humor in addition to 909 memes. Our dataset comprises Reddit posts, comments, Onion news headlines, real news headlines, and tweets. We evaluate the task of humor detection and maladaptive humor detection on state-of-the-art models namely RoBERTa and GPT-3. The finetuned models trained on our dataset show significant gains over zero-shot models including GPT-3 when detecting humor. Even though GPT-3 is good at generating meaningful explanations, we observed that it fails to detect maladaptive humor due to the absence of overt targets and profanities. We believe that the presented dataset will be helpful in designing computational methods for topical humor processing as it provides a unique sample set to study the theory of incongruity in a post-pandemic world. The data is available to research community at https://github.com/smritae01/Covid19-Humor. © 2023 ACM.

2.
COVID-19 and a World of Ad Hoc Geographies: Volume 1 ; 1:1983-2001, 2022.
Article in English | Scopus | ID: covidwho-2324985

ABSTRACT

Social media sites have become the window to the local and global societies' everyday experiences, adaptation, and management of the new normal during the COVID-19 pandemic. Creative communities are among these social media sites where users express their feelings, perspectives, and concerns via their creative artwork during this period. This chapter demonstrates the local creative contents tagged with #artcovidbn produced and circulated on Instagram that capture individual experiences, collective struggles and lived experiences of the public in Brunei Darussalam during the pandemic. While offering insights into the current situation at the micro-scale, the three pandemic phases-familiarization of the new normal, managing and coping with the new normal, and normalizing the new normal-capture the progression of COVID-19 and the implications of the pandemic in Brunei Darussalam. Furthermore, the local creative artwork could offer a glimpse of the global geographies of COVID-19. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

3.
17th European Conference on Innovation and Entrepreneurship, ECIE 2022 ; 17:582-589, 2022.
Article in English | Scopus | ID: covidwho-2305479

ABSTRACT

Over the last decade, crowdfunding, has emerged as a hugely disruptive force within the financial landscape worldwide. Crowdfunding, the process of raising relatively small sums of money from the crowd, via the internet, enables entrepreneurs, particularly at the innovative and new start-ups stage, to access much needed funding, overcoming a "funding gap”. The growth of crowdfunding has been phenomenal. In 2019, an estimated €14 billion was crowdfunded worldwide (Statistia 2020) and the forecast is for the sector to grow to €30 billion by 2025 (Mordo Intelligence, 2020). Initially, crowdfunding gained prominence through funding creative and artistic projects, but over the last number of years, this appeal has spread across a diverse range of businesses and sectors (Bradford 2012 and Research and Markets 2022). In the wake of the 2007-2008 financial crisis and more recently the COVID-19 pandemic, crowdfunding offers entrepreneurs and businesses access to much needed seed funding, but also non-financial benefits in the form of market and product testing, media exposure and customer feedback. Crowdfunding is a relatively new domain for businesses in the hospitality sector. As noted by Belavin, Marinesi and Tsoukalas (2020), crowdfunding offers huge potential for the sector, who often face funding challenges thereby limiting new innovative start-ups, critical for the sector's long term viability. This case study examined how one entrepreneur in the hospitality sector, successfully crowdfunded an innovative business idea in the midst of the COVID-19 pandemic. The case traces the idea and the factors that shaped the decision to crowdfund. Additionally, the case examines the benefits and challenges involved in successfully crowdfunding the business idea and closes with the entrepreneur reflecting on the key learning from the experience. The contribution of this case study is twofold. Firstly, it serves to highlight the potential of crowdfunding as a funding source of enterprise development, particularly among new, innovative businesses. Secondly, it adds to the current debate, as noted by Belavin, Marinesi and Tsoukalas (2020), of the potential crowdfunding in fostering entrepreneurship and economic development within the hospitality sector. © 2022, Academic Conferences and Publishing International Limited. All right reserved.

4.
2023 IEEE International Students' Conference on Electrical, Electronics and Computer Science, SCEECS 2023 ; 2023.
Article in English | Scopus | ID: covidwho-2302322

ABSTRACT

Due to the increase in world population, a lot of research is being done in the medical sciences. Pandemics and epidemics have multiple outbreaks in many regions of the world. In order to solve the issue, creative probing is being used. Most of the illnesses in the group are obstructive and may result in a loss of life. Heart and lung conditions make up a large portion of the obstructive illnesses in this group. More than 5 lakh people die each year from lung illnesses, generally known as pulmonary disorders, with an equal proportion of men and women affected. Each disease has unique symptoms that are connected to it in the fields of medicine and healthcare. There are several new tests that are being developed to identify each of the dangerous diseases that are on the rise. This results from the necessity for quick illness prediction. This paper examines numerous studies and experiments carried out over a variety of timelines and approaches selected by various experiments, carefully examining the benefits and drawbacks of the approaches in order to construct an appropriate model for the cause. It focuses on the study of diagnosing pulmonary disorders and making the user's task easy in understanding the scanned images obtained. © 2023 IEEE.

5.
International Conference in Information Technology and Education, ICITED 2022 ; 320:857-867, 2023.
Article in English | Scopus | ID: covidwho-2274880

ABSTRACT

The COVID-19 pandemic brought about new challenges to schools' organization leaderships and to school leaders. This study, of qualitative nature, aims at understanding the impact occurred in the area of school management, in pandemic times, from the leaders' perspective, in Portugal. The investigation question is: what prevailed during the remote school management of the leader's team amidst the COVID-19 pandemic time? The sample is a video, with 2 min and 47 s, done by the Leader of a Cluster of Schools, in the North of Portugal, within the context of activities related to affection, promoted by the group of Schools' Libraries, entitled "Month of Affections”, when COVID-19 lockdown was mandatory. The content analysis was done using the webQDA® software. All ethical rules were accounted for. The main results are: (i) adaptation and remote management;(ii) challenges to leadership and (iii) vision for the future. It was concluded that, due to the mandatory social distance, the Leader chose for an active and creative virtual presence (re)qualifying his leadership. The concept of this remote leadership kept the organizational balance, leading his co-workers to achieve the defined objectives. The remote leadership will have to be a dialogical field in the Public Policies of the Ministry of Education and Science in Portugal. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

6.
International Conference in Information Technology and Education, ICITED 2022 ; 320:625-631, 2023.
Article in English | Scopus | ID: covidwho-2259006

ABSTRACT

Artificial Intelligence (AI) is fully embedded in different domains of our daily lives. However, the pandemic of 2020 seems to have accelerated and changed human behavior concerning our relationship with time as well as with language and communicative processes. Traditionally, we have learned that creative written tasks need great amounts of time, inspiration, and rewriting. Conversely, speed has become an important cultural value and computer assisted creative writing enables to accelerate the writing process. This paper is part of a preliminary research on the teaching and learning of creative writing in the post-covid times. It concerns the subject of Semiotics within the context of undergraduate Business Communication students, and it aims at studying the possibilities of speed writing and creative writing AI tools. We will discuss the qualitative results of an experiment in which our students performed a creative process of producing language elements for a media campaign (hashtag, a slogan, and a teaser text) to promote a cultural institutional event targeting a broad audience. Two groups of students were given the same time to produce the language contents above-mentioned, but they had to follow different writing methodologies according to the script. The results obtained reveal interesting perceptions concerning style, connotation, grammaticality, rewriting and editing effort. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

7.
2022 International Conference on Intelligent Technology, System and Service for Internet of Everything, ITSS-IoE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2213346

ABSTRACT

Online banking-OB is a new information system that uses the Internet's creative resources to allow users to access a growing variety of financial services. It offers that country an advantage over other countries in financial transactions. During the lockdown and implementation of social distancing, it was difficult for students to buy daily necessities in stores, and many Malaysians turned to the Internet to fulfil their purchasing requirements. This paper aims to explore the adoption of online banking and describe the factors affecting online banking adoption among undergraduate students at UUM. The data was collected through a quantitative approach using a random sampling technique. A total of 210 students were selected and filled out the questionnaire. The study found that most students adopt online banking, and perceived usefulness, perceived ease of use, and consumer attitude represent most factors influencing online banking adoption. © 2022 IEEE.

8.
7th International Conference on Information Technology Systems and Innovation, ICITSI 2022 ; : 200-206, 2022.
Article in English | Scopus | ID: covidwho-2191892

ABSTRACT

Digital business transformation is the use of technology that creates new business models, processes, software, and systems to generate increased revenue, competitive advantage, and efficiency of an Organisation. The emergence of digital business transformation is triggered by dynamic market changes and changes in consumer behavior in the use of technology and is triggered by the Coronavirus Disease 19 (Covid-19) pandemic. The impact of factors mentioned above affects medium-sized enterprises, in this case, the creative agency that is the research object. To assist creative agencies in maintaining their business, a guideline in the form of a digital business transformation framework is needed because there has not been a framework that can provide measurable guidance for digital business transformation in the sector. Researchers developed this framework using Design Science Research Methodology (DSRM). Evaluation of the proposed framework using a questionnaire with internal company respondents resulted that the aspect of people stating that 92% helped the digital business transformation in the scope of people's involvement in it. However, there was a percentage of 8% stated that they had not measurably minimized the impact of the change. While the results of the technology aspect stated that 100% had been able to help form a technology change team. Finally, the results of the process aspect stated that 100% had been able to explain and achieve the company's KPIs. The conclusion is that all of these aspects have digital business transformations, and the proposed framework can be used as a guide to influence in a structured and measurable way. © 2022 IEEE.

9.
2022 IEEE Frontiers in Education Conference, FIE 2022 ; 2022-October, 2022.
Article in English | Scopus | ID: covidwho-2191727

ABSTRACT

This research Work in Progress explores establishing a baseline for a measure of 'happiness' as a noncognitive construct, and how it might change over the school year for engineering students, and begins to explore how it may relate to other noncognitive attributes.Affective characteristics of engineering students have been studied in different contexts. Studies have attempted to assess the effect of affective and cognitive characteristics on retention, success, motivation, etc. Little if any research has been done on happiness of engineering students as an affective construct, or a trajectory of happiness within engineering cohorts.This work-in-progress builds upon prior research at a large, mid-Atlantic university. As the COVID pandemic began, multidisciplinary engineering students were given an open-ended prompt to submit an artifact that illustrated how the pandemic was affecting them. There were no restrictions, other than the assignment had to be capable of being submitted in the existing learning management system. Students submitted a wide variety of creative artifacts, from poems to movies to paintings. These submissions were analyzed based on the type of submission and emotion mentioned or conveyed in the assignments. Submissions were coded to glean characteristics such as happiness, sadness, and other emotions from the students' submissions.This was created in a snapshot in time, within the first few weeks of COVID and before the effects of COVID on students or society was evident. The COVID-19 pandemic had undoubtedly impacted any measure of happiness among engineering undergraduates (which was the impetus of the project). From this initial study, two research questions emerged: a) what is the happiness level of engineering students as they begin the academic year, and b) what is the trajectory over the course of the year? For further consideration, does a quantitative measure of happiness correlate to fixed vs. growth mindset? The Subjective Happiness Scale (SHS) was administered at the beginning of the academic year, at the end of the first semester, and at the end of the year at a small, private, Midwest university. This study hopes to establish a baseline to understand how interventions might be designed to positively affect happiness within students. This paper will discuss the initial results of administering the SHS to undergraduate engineering students, with a comparison to results from a similar instrument measuring fixed vs. growth mindset. © 2022 IEEE.

10.
24th International Conference on Engineering and Product Design Education: Disrupt, Innovate, Regenerate and Transform, E and PDE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2147680

ABSTRACT

The Ageing experience and increased longevity presents innovation opportunity for emergent technology, e.g., mobile and wearable. In turn, these technologies can enhance quality of life and independence as we age;however, they can also increase social inequalities and exclusion. The Covid-19 pandemic affected how we interact, communicate engage and interact with people and also technologies. People - across the generations were impacted and disrupted, motivating new behaviours in how they conducted everyday tasks and activities. Co-Design approaches have previously revealed successful collaborations between older adults, students, researchers, designers and other disciplines as a means to define unmet needs. Edinburgh Napier University provided funding to the PI (Principal Investigator) as a means to mobilise a 'Creative Cross-Education Team' (CCET) consisting of undergraduate students, research assistants (post-graduate researchers) and other staff colleagues of the University. The CCET worked with members from 'Tap into IT' (a local charity based in Edinburgh with a remit and focus on enhancing and enabling digital technology access for older adults). Two CoDesign workshops were conducted online titled 'Express' & 'Create.' The aim of these workshops was to explore, identify and define unmet needs/gaps expressed by older adult participants as a catalyst to create and generate future conceptual technology opportunities. The workshops were framed around Instrumental Activities of Daily Living (IADLs). The team were broken into groups whereby they were encouraged to collectively collaborate, Express and Create with the participants. This multi-generational and transdisciplinary approach created a democratized outlook where each contributor added value through expression, commentary and creativity. The findings have generated themes which are the basis for new opportunity through education and research with a focus on future technology opportunities. © Proceedings of the 24th International Conference on Engineering and Product Design Education: Disrupt, Innovate, Regenerate and Transform, E and PDE 2022. All rights reserved.

11.
24th International Conference on Engineering and Product Design Education: Disrupt, Innovate, Regenerate and Transform, E and PDE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2147336

ABSTRACT

Nowadays, designers deal with increasingly complex and meaningful challenges. Because of that, design schools are required to deliver professional designers capable of handling what future decades might bring. Therefore, resilience, generally described as the process of adapting well in the presence of adversity, makes it a valuable quality future generations of designers could develop. As resilience is still an concept within the education domain, this MSc graduation project aimed to explore how it could be built and enhanced in such context. The approach chosen to tackle that question was initially to analyse the literature regarding resilience. Then, to perform an in-depth autoethnographic study in a moment resilience was systematically present in the faculty of Industrial Design Engineering: the COVID19 lockdowns. Finally, the learnings from that period and previous literature research were synthesized into a theoretical framework that aims to assist educators in conceptualizing interventions to foster resilience in learning systems. This framework was implemented to design and evaluate My Rubric, a co-creative guide for adaptive assessment, which aims to offer a constructive and resilient alternative to the current rubric. © Proceedings of the 24th International Conference on Engineering and Product Design Education: Disrupt, Innovate, Regenerate and Transform, E and PDE 2022. All rights reserved.

12.
27th IEEE Symposium on Computers and Communications, ISCC 2022 ; 2022-June, 2022.
Article in English | Scopus | ID: covidwho-2120587

ABSTRACT

Our work describes a smart-ecosystem able to mon-itor patients' health condition, even at home or at work, by ex-ploiting a creative blend of Medical Wearables, Intelligent Agents, Complex Event Processing and Image Processing. With the help of a smart application, that links together the Wearables and the power of Artificial Intelligence, patients will be continuously and actively supervised during their daily activities. This can even save their lives, in case sudden or gradual issues should occur. Using our system, patients with non-severe though potentially unstable chronic diseases will no longer overburden first aid services. This is also useful for containing the spread of COVID-19. Specifically, in this paper we focus on automated vitals monitoring, electrocardiogram (ECG) analysis, and Psoriasis detection. © 2022 IEEE.

13.
129th ASEE Annual Conference and Exposition: Excellence Through Diversity, ASEE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2046346

ABSTRACT

Teaching and learning environments include two basic modes - face-to-face and online environments. It is a known fact that most students prefer a face-to-face environment to an online environment for one main reason - engagement. Within the context of learning, engagement relates to how well students' senses are engaged and stimulated for learning. The design of course delivery and instructional technologies aim to engage students for effective learning. Teaching online has its advantages, but it also falls short of effective student engagements. Due to the COVID 19 pandemic, educators were forced to teach online and to find creative ways to deliver the courses in an engaging format. One of those course delivery and instructional technology is the use of the lightboard (glass board) system. Lightboard is a writing board with clear glass as the writing surface and special neon markers for writing. The instructor faces the camera/students when he/she writes, and the writing on the board glows from the light beam on the glass. Lightboard is set up in a low-light space with only the focus light directed at the glass board and the instructor writing on the glass board. In addition, a dark drop cloth hug behind the instructor is used to enhance the background and help to make the writing on the glass board crisp and clear. Lightboard setup allows instructors to write, diagram, illustrate, gesture, demonstrate, or explain a formula without blocking the board with their body and without turning their back to the camera/students. Because the writing on the glass board is backward in the direct view of a recording camera, the writing must be flipped in the video streaming system, and what the students see in real-time is a horizontally flipped video streaming from the online video-conferencing application. In this research, lightboard system as a tool is evaluated from the point of student engagement and the ability to reduce the transactional distance that may exist between the students and the instructors. This research follows a qualitative research method. The research examined the design, configuration, setup, and use of lightboard system for teaching synchronous online courses from home during the COVID 19 pandemic. The research evaluated students' perception of lightboard system as an effective course delivery and instructional technology. The research findings indicate that there are a few easy to find, affordable components, and open-source video recording and live streaming software that can be configured to create a lightboard system. The research findings also show that majority of the students found the use of the lightboard system as engaging. The research strongly recommends the use of lightboard system for online course lectures requiring drawing details, writing formulas, showing step-by-step computations on the board. In addition, the research recommends lightboard system for flipped classroom in cases where video capture of lectures entail diagrams, formulas, and computations. © American Society for Engineering Education, 2022.

14.
129th ASEE Annual Conference and Exposition: Excellence Through Diversity, ASEE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2045826

ABSTRACT

Engineering curricula across the United States seek to develop well-rounded engineers with the ability to solve real problems upon graduation. To that end, capstone/senior design classes are present in most if not all ABET accredited undergraduate engineering programs. As the goal is to expose students to the tools they will need to solve actual problems, these classes are centered around team projects in a laboratory setting, with some lecture delivery in a supporting function. Physical distancing rules, as well as reduced/remote access of laboratories and equipment during the COVID-19 pandemic, posed significant challenges to the continued delivery and greatly hindered achievement of the stated educational outcomes of these classes. A southwestern institution developed new and creative strategies to address these challenges while continuing to operate under these constraints. Some were temporary, while others led to discoveries that modified the class delivery in the long term thus benefiting both students and instructors. In this paper we will describe the challenges we faced and the solutions we came up within the Electrical and Computer Engineering Department, as well as the student reaction to the COVID-19 laboratory experience. The learnings from the affected 2019 - 2021 capstones provide an opportunity to both apply methods to normal, post-pandemic instruction and to be prepared for potential future interruption of capstone team-based laboratories. © American Society for Engineering Education, 2022.

15.
129th ASEE Annual Conference and Exposition: Excellence Through Diversity, ASEE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2045770

ABSTRACT

In this Work in progress (WIP) study, we discuss the impact of the comprehensive shift in the modes of instruction since the onset of Covid-19. The need for variant modes required the instructors to be creative and flexible in their teaching methods. The designers of the engineering courses had to be creative to retain student attention and add flexibility based on changing needs. This research study was a timely need as it identifies the impact of various modes of instruction, i.e., emergency remote instruction (ERI), online instruction, and HyFlex (Hybrid+flexible) through a technical design course. The evaluation of varying methods of instruction and their impact on learning and student performance is a timely necessity. This study statistically analyzes the implication of the changes in instruction modalities, which happened to make imparting education a possibility. In this paper, we have studied the relationship between student performances and the modes of instruction. For this purpose, data has been collected throughout different semesters from 236 students in an AutoCAD design course. For this year-long study, we have used regression analysis to understand the impact of the different modes of instruction on students' performances. We also conducted ANOVA to compare the mean difference in students' performance during different modalities. The results indicate that students in emergency remote instruction (ERI) outperform students in online instruction and HyFlex (Hybrid+flexible) modality. © American Society for Engineering Education, 2022.

16.
37th Italian Conference on Computational Logic, CILC 2022 ; 3204:141-153, 2022.
Article in English | Scopus | ID: covidwho-2045260

ABSTRACT

Our work describes a smart-ecosystem able to monitor patients' health condition, even at home or at work, by exploiting a creative blend of Medical Wearables, Intelligent Agents, Complex Event Processing and Image Processing. With the help of a smart application, that links together the Wearables and the power of Artificial Intelligence, patients will be continuously and actively supervised during their daily activities. This can even save their lives, in case sudden or gradual issues should occur. Thanks to our system, patients with non-severe though potentially unstable chronic diseases will no longer overburden first aid services. This is also useful for containing the spread of COVID-19. Specifically, in this paper we focus on automated vitals monitoring, electrocardiogram (ECG) analysis, and Psoriasis detection. © 2022 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0)

17.
129th ASEE Annual Conference and Exposition: Excellence Through Diversity, ASEE 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2044896

ABSTRACT

In the era of COVID-19, keeping students engaged with each other and the technical content of the course in an interactive, fun, and creative yet safe way was very crucial. To accomplish this goal as well as to allow students to review materials for the exams, a Jeopardy-style game was created in a junior-level structural analysis course. The current paper discusses the details of the creation of the game and its relation to the KEEN objectives on curiosity, connections, communications, and collaboration. Curiosity was assessed through problem selection, connections based on the style of the questions, communication from the written report, and collaboration per students' reflection on teamwork and whether they were able to teach and learn from their peers. Such games can be played again and again and provide the students with a unique experience to review the course content within the course. © American Society for Engineering Education, 2022.

18.
21st Nicograph International, NicoInt 2022 ; : 97-98, 2022.
Article in English | Scopus | ID: covidwho-2029247

ABSTRACT

The purpose of this research is to enable users to experience co-creative communication with a distant partner using multiple drawing systems. To share information in real-time is worth generating new ideas and stimulating communication, however, COVID-19 has made face-to-face communication difficult. Thus, it is necessary to realize an environment where people can communicate even at a distance. From these backgrounds, we developed a co-creative drawing system inspired by 'performance calligraphy.' The performance calligraphy is a collaborative drawing with someone attending on body action. With this system, multiple users can draw together even when users are in different locations. This paper presents our developed system and evaluates the usability of this system. © 2022 IEEE.

19.
10th and 11th International Workshop on Trends in Functional Programming in Education, TFPIE 2021 and 2022 ; 363:93-113, 2022.
Article in English | Scopus | ID: covidwho-2024887

ABSTRACT

Worldwide, computer science departments have experienced a dramatic increase in the number of student enrolments. Moreover, the ongoing COVID-19 pandemic requires institutions to radically replace the traditional way of on-site teaching, moving interaction from physical to virtual space. We report on our strategies and experience tackling these issues as part of a Haskell-based functional programming and verification course, accommodating over 2000 students in the course of two semesters. Among other things, we fostered engagement with weekly programming competitions and creative homework projects, workshops with industry partners, and collaborative pair-programming tutorials. To offer such an extensive programme to hundreds of students, we automated feedback for programming as well as inductive proof exercises. We explain and share our tools and exercises so that they can be reused by other educators. © K. Kappelmann, J. Rädle & L. Stevens.

20.
17th Iberian Conference on Information Systems and Technologies, CISTI 2022 ; 2022-June, 2022.
Article in Spanish | Scopus | ID: covidwho-1975647

ABSTRACT

During the pandemic, brands have seen the need to create messages with greater authenticity in order to become closer and be more relevant to the consumer. Thus, advertisements on digital platforms during the COVID-19 crisis came to modify their essence and structure, telling stories that involved the subject more and making him the protagonist of the message. Some authors have catalogued this restructuring of the advertising discourse during the crisis as Advertcrisis: a creative line that uses the crisis itself to elaborate messages that promote products and services. There are several categories that have used this formula -such as the banking category-, which used the crisis as a creative line to develop its discourse. For this reason, many messages focused on highlighting concepts such as union, progress or improvement. The objective of this study was to analyze, through in-depth interviews, the perception of men and women about the digital messages that some brands of the banking category developed during the first months of the pandemic. It has been observed how the participants of this research have had a negative perception of these many of the virtual strategies, since these have only been limited to emit empty emotional messages, unrelated to the real problems they were going through. © 2022 IEEE Computer Society. All rights reserved.

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